Buku Harry Mills: Secret Sauce - Karya Harry Mills
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Harry Mills: Secret Sauce

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by Harry Mills

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About this edition
"The secret to successful persuasion is knowing how to dissolve and eliminate resistance." -Harry Mills When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't: Fascinating insights from behavioral and neurological research Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick. Informasi Buku Judul : Secret Sauce : How to Pack Your Messages with Persuasive Punch Penulis : Harry Mills ISBN : 9780814438060 Penerbit : Amacom Tahun Terbit : 2018 Jumlah Halaman : 192 halaman Berat : 0.34 kg Jenis Cover : Hard Cover Dimensi : 19 x 17 cm Bahasa : Bahasa Inggris
Details
  • Jumlah Halaman

    192

    Penerbit

    Amacom

  • Tanggal Terbit

    31 Oct, 2018

    Penulis
    Harry Mills
  • Bahasa

    Indonesia

    ISBN

    9780814438060

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